Vision Statement
| Whenever redevelopment opportunities arise in our neighborhood, we willwork with property owners, City staff, and neighbors to prepare plans whichwill enhance neighborhood stability, be compatible with the character andneeds of the neighborhood, and provide property owners with a successfulproject. Wherever appropriate (on or near major thoroughfares), we willencourage mixed-use projects (residential and retail) in keeping with ourmore traditional-style, urban neighborhood environment. |
Neighborhood Goals
| Goal 1 | Redevelopthe Yahara River Parkway to support new housing, pedestrian and bicyclepaths, and community recreational space. |
|---|---|
| Goal2 | If and when the opportunity arises, redevelop the FioreShopping Center site to meet the housing and commercial shopping needs ofthe near east side. |
| Goal 3 | Improvethe aesthetic quality of East Washington Avenue from the Capitol Squareto First Street. |
| Goal 4 | Redevelop/rehabilitateproperties along East Washington Avenue to provide for commercial spacewith housing units in a mixed-use development. |
| Goal5 | Redevelop the Reynolds Property (600 E. Dayton) forresidential uses. |
| Goal 6 | Investigateand pursue opportunities for small-scale, mixed-use commercial developmentwhich would expand the quantity of commercial lease space (especially thesquare footage of lease space) and the availability of parking spaces inthe East Johnson Business District. |
| Goal 7 | Encouragenew economic opportunities in the Fordem-Pennsylvania Avenue manufacturingarea that will generate quality, long-term employment. |
| Goal8 | Reduce the volume of traffic on East Johnson and EastGorham Streets. |
| Goal 9 | Embarkon a beautification project (private and public lands) along Fordem andPennsylvania Avenues. |
Top Recommendations
| 1. | If and whenthe opportunity arises, construct low to medium density housing to the westof N. Thornton Avenue on the Trachte and WESCO properties and residentialand neighborhood commercial uses (mixed-use) to the east of the Yahara Riveron the WPS property. Residential development should capitalize on the amenitiesof the river front but not preclude public access along the river banks. |
|---|---|
| 2. | Continue to encourage the completionof the Isthmus Traffic Redirection Plan and the First Street Extension Projectto divert traffic from East Gorham and East Johnson Streets to East WashingtonAvenue. |
| 3. | Identify locationswithin the East Johnson Business District which might be suitable for redevelopment,especially those sites which would maintain a more compact concentrationaround the East Johnson and N. Paterson Street intersection. A municipalparking lot is also desired. |
| Issue: The Yahara River Parkway, the area lying to the east andwest of the Yahara River from Lake Mendota to Lake Monona, is one of theneighborhood's hidden treasures. The Yahara River Parkway could be transformedinto an area that draws residents to the river front. Development of a pedestrianand bicycle path, improvement of pedestrian travel across (or under) bridgesand busy intersections, and better utilization of Burr Jones Field wouldprovide greater recreational opportunities to residents in this park-deficientcentral city neighborhood. Redevelopment of existing commercial and industriallands lying to the east and west of N. Thornton Avenue would provide theopportunity for infill housing in the central city. | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Redevelop the Yahara River Parkway to support new housing, pedestrianand bicycle paths, and community and recreational space. | Ifand when the opportunity arises, construct low to medium density housingto the west of N. Thornton Avenue on the Trachte and WESCO properties andresidential and commercial uses (mixed-use) to the east of the Yahara Riveron the WPS property. Residential development should capitalize on theamenities of the river front but not preclude public access along the riverbanks. | TLOMP Neighborhood Associations |
| Provideaffordable rental and owner-occupied housing opportunities. The housingunit make-up should incorporate rental and ownership opportunities alongwith a percentage of units designed for senior citizens. | CDBG,CED Unit, and other housing related organizations | |
| Architecturaldesign and scale of new residential structures should blend in with theneighborhood. Since this is one of the oldest neighborhoods in the City,the design, style, and scale should complement the historic character ofthe neighborhood. | TLOMP Neighborhood Associations | |
| Construct community space as part of residential development.Construction of adequate community space within the development would notonly benefit the on-site tenants and owners but also establish a focal placefor community activities in this part of the neighborhood. | TLOMPNeighborhood Associations | |
| Issue: The possible construction of new housing units along theYahara Parkway could bring new customers into the central area. The FioreShopping Center is a substantial retail shopping area that is in proximityto the Emerson, Marquette, Schenk-Atwood, and Tenney-Lapham neighborhoods.However, it is not the policy of this plan to encourage redevelopment ofthese areas today, but rather to guide redevelopment if it does occur inthe future. | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| If and when the opportunity arises, redevelop the Fiore Shopping Centersite to meet the housing and commercial shopping needs of the near eastside. | If redevelopment occurs, reconstruct the FioreShopping Center site to accommodate a compact development of commercialand housing (similar to Lakepoint Commons on University Avenue). Attracta new mix of businesses, such as a full-service or specialty grocery store,a full-service restaurant, and neighborhood specialty shops. Explore openinga branch library, community space, or other public offices. | PrivateDevelopers |
| Architectural design and scaleof a new commercial structure should blend in with the neighborhood.Less parking lot in front, buildings set closer to East Washington Avenue,and appropriate landscaping is desirable to transform the site to a moretraditional neighborhood shopping area atmosphere. | PrivateDevelopers | |
| Support the developer in requestingTIF financing or other economic assistance if necessary to make redevelopmentfeasible. | CED Unit, CDBG Office | |
| Issue: The major gateway to the Capitol Square is East WashingtonAvenue. Sprucing up the aesthetic quality of the gateway by improving thelandscaping of public right-of-way, such as boulevards and terraces, andupgrading the facade treatment of public and private buildings would helptransform the commercial highway atmosphere of East Washington Avenue toa more memorable, positive image of Madison. Although the neighborhood valuesthe businesses along the gateway, it is felt that redevelopment of somesites would help in meeting other long-term planning goals of the neighborhood. | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Improve the aesthetic quality of East Washington Avenue from the CapitolSquare to First Street. | Develop a beautification planfor East Washington Avenue. The major gateway into the Madison downtownis along this arterial. Work with the City of Madison, Downtown MadisonInc., East Washington Avenue property owners, and other interested partiesto encourage the necessary street lighting, facade, and landscaping improvements. | DMI, TLOMP and Marquette Neighborhood Associations, GreaterWilliamson Area Business Association |
| Redevelop or rehabilitate properties along E. Washington Avenue to providefor commercial space with housing units in a mixed-use development. | Encourage mixed-use developments in the 600-1300 blocksand north side of the 1400 block of East Washington Avenue. Future landuse pressures may influence redevelopment of large parcels such as the GoodyearService Center, Don Miller Motors, Hallman-Lindsey Paints, and Marling Lumber.(These sites are mentioned because of the ratio of building to surface parkinglot.) Mixed-use development with commercial uses on the ground floor andhousing on the second floor and above is encouraged. It is not the policyof this plan to encourage redevelopment of these areas today, but ratherto guide redevelopment if it does occur in the future. | PrivateProperty Owners |
| Issue: In 1995-1996, a site on the 600 block of E. Dayton Streetwill be declared surplus property by the City of Madison. The Departmentof Planning & Development p; Community & Economic Development Unit,will facilitate a request for proposal process to determine the future useof this subject property. | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Redevelop the Reynolds Property (600 East Dayton Street) for residentialuses. | Architectural design and scale of new residentialstructures should blend in with the neighborhood. Since this is oneof the oldest neighborhoods in the City, the design, style, and scale shouldcomplement the historic character of the neighborhood. | CEDUnit |
| Low to medium density development, lowprofile buildings, and on-site parking is preferred. | CEDUnit | |
| >Provide owner-occupied housing opportunities.Overall, the neighborhood has 80% renter-occupied and 20% owner-occupiedproperties. The neighborhood would prefer increasing owner-occupancy inthis area. | CDBG, CED Unit, WHEDA and other housing relatedorganizations | |
| Provide up to 10% of the unitsfor low and moderate income housing. Although the Tenney-Lapham andOld Market Place Neighborhood support scattered-site, affordable rentalunits, it is felt that this site would be better used for increasing ownershipopportunities with only 10% of the units for low-to-moderate income housing. | CDBG, CED Unit, WHEDA and other housing related organizations | |
| Issue: The neighborhood is fortunate to have a small businessdistrict functioning within their boundaries. The business mix caters tothe neighborhood (such as Norris Court Grocery) and to community shoppers(such as Burnie's Rock Shop). Many of the commercial sites are small, whichresults in very limited opportunities for expansion in the existing district.(See East Johnson Business District for furtherdetail.) | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Investigate and pursue opportunities for small-scale, mixed- use commercialdevelopment which would expand the quantity of commercial lease space (especiallythe square footage of lease space) and the availability of parking spacesin the East Johnson Business District. | Identify locationswithin the East Johnson Business District which might be suitable for redevelopment,especially those sites which would maintain a more compact concentrationaround the East Johnson and Paterson Street intersection. The north sideof the 800 block of East Johnson is a possible area for consideration. | EJBA, Planning Unit |
| Consider adaptivereuse of the Munz property to commercial retail space if the existing ownerrelocates the current use of the building. | EJBA, MG&E EconomicDevelopment Dept., CED Unit | |
| Request that theParking Utility evaluate the feasibility of developing a strategically-located,small, and well-designed municipal parking lot on the 800 block of E. JohnsonStreet. | Parking Utility | |
| Issue: Adjacent to the Tenney-Lapham/Old Market Place planningarea is the Fordem-Pennsylvania Avenue manufacturing area (bounded by CommercialAvenue to the north, Fordem Avenue to the west, and Pennsylvania Avenueto the east). | ||
| GOAL | RECOMMENDATION | IMPLEMENTATION |
|---|---|---|
| Encourage new economic opportunities in the Fordem-Pennsylvania Avenuearea that will generate quality, long-term employment. | Explorereuse of buildings and properties in the area which might create employmentopportunities for neighborhood residents. | PrivateProperty Owners, CED Unit |
| Conduct environmentalassessment of the rail corridor for environmental contamination and remediationcosts. Chicago & Northwestern Railroad owns 24 acres, Soo Line owns7.5 acres, and Roundhouse Associates owns 2.9 acres along the corridor betweenFordem and Pennsylvania Avenue. | Private Property Owners | |
| Reduce the volume of traffic on East Johnson and East Gorham Streets. | Continue to encourage the completion of the Isthmus TrafficRedirection Plan and the First Street Extension Project. These planswere designed in order to help divert traffic from East Gorham and EastJohnson Street. | Traffic Engineering Division |
| Embark on a beautification project (private and public lands) along Fordemand Pennsylvania Avenues. | Encourage private and publicproperty owners to upgrade their landscaping schemes for existing buildingsand parking lots on Pennsylvania Avenue and Fordem Avenue. A portionof Pennsylvania Avenue, a major gateway leading from the airport to theCapitol Square, is in Urban Design District 4. The Urban Design Districtensures the review of aesthetic appearance of new commercial development.However, the neighborhood will encourage property owners to consider incrementalimprovements to their properties to help spruce up the area without theimpetus of a new development project. | TLOMP NeighborhoodAssociations |
Introduction
Summary of Neighborhood Issues
Summary of Recommendations
Neighborhood Boundaries
Neighborhood Profile
Relationship to the Isthmus Neighborhoods / Census Information
Community Services Recommendations
East Johnson Business District Recommendations
Housing Recommendations
Parks and Open Space Recommendations
Redevelopment Recommendations
Sidewalks, Streets, Terrace and Other Public Infrastructure Recommendations
Transportation Recommendations
Maps
Original Plat for Tenney Park
Neighborhood Asset Map
East Johnson Business District
Historic Districts and Landmarks
Tenney-Lapham / Old Market Place Neighborhood Zoning Map
Residential Structures Map